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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...
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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. 

According to paragraph 2, market research includes ___________.

A. searching for talented workers 

B. hiring researchers with background in many fields 

C. studying television ratings 

D. determining the price of a product 

1
1 tháng 6 2018

Kiến thức: Đọc hiểu

Giải thích:

Theo đoạn 2, nghiên cứu thị trường bao gồm

A. tìm kiếm công nhân tài năng

B. thuê các nhà nghiên cứu có nền tảng trong nhiều lĩnh vực

C. nghiên cứu xếp hạng truyền hình

D. xác định giá của sản phẩm

Thông tin: By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers

Tạm dịch: Bằng cách nghiên cứu thống kê các độc giả của những tờ báo hoặc tạp chí cũng như là các xếp hạng trên truyền hình và những số liệu thống kê khác, một cơ quan quảng các có thể đi đến quyết định sáng suốt nhất trong việc tiếp cận những khách hàng tiềm năng

Chọn C 

Read  the  following  passage  and  mark  the  letter A, B, C, or D on  your  answer  sheet  to  indicate  the correct   answer  to  each  of  the  questions   from   22  to  26A.   Read the passage carefully, then choose the correct answer.The ruined temples of Angkor are perhaps one of the mast impressive Seven Wonders of the World. Located in modern day Cambodia near Lake TonIe Sap, the largest freshwater lake in Asia, Angkor was the seat of power for the Khmer Empire from the ninth to the...
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Read  the  following  passage  and  mark  the  letter A, B, C, or D on  your  answer  sheet  to  indicate  the correct   answer  to  each  of  the  questions   from   22  to  26

A.   Read the passage carefully, then choose the correct answer.

The ruined temples of Angkor are perhaps one of the mast impressive Seven Wonders of the World. Located in modern day Cambodia near Lake TonIe Sap, the largest freshwater lake in Asia, Angkor was the seat of power for the Khmer Empire from the ninth to the fifteenth century. The ruins of Angkor are documented as same .of the mast impressive ones in the world, rivaling the pyramids of Giza in Egypt. Why this mighty civilization died out is a question that archeologists are now only beginning to ponder. The answer, it turns out, may be linked with the availability of fresh water.

One possible explanation far the downfall of the Khmer Empire has to do with the inhabitants' irrigation system. The temple and palaces of Angkor were constructed around a series of artificial reservoirs and canals which were annually flooded to capacity by the Mekong River. Once filled, they were used to irrigate the surrounding rice patties and farmland during the course of the year. Farmers were completely dependent upon the water for their crucial rice crop. Without consistent irrigation, the farmers would have been unable to maintain functional crop production.

Scientists speculate that toward the end of the Khmer Empire the hydraulic systems of the reservoirs and canals broke down. The construction of hundreds of sandstone temples and palaces required an enormous amount of physical labor. In addition, as the capital of the Khmer Empire, Angkor contained upwards of one hundred thousand people who resided in and around Angkor. In order to feed so many people, the local farmers were driven to grow food quicker and more efficiently. After centuries of continual use, the irrigation system was pushed beyond its capacity. Soil erosion, nutrient depletion, and the loss of water led to decrease in the food supply. With less food available, the people of Angkor slowly began to migrate to other parts of Cambodia thus leaving the marvelous city of Angkor to be swallowed by the jungle. Therefore, it is speculated that the Khmer Empire may have fallen victim to its own decrepit infrastructure.

22. What is the passage mainly about?

A. Modern day agricultural procedures in Cambodia.

B. A possible explanation for the, decline of a civilization.

C. The essential role water plays in farming.

D. Religious temples of the ancient Khmer Empire.

23. The passage preceding the passage most likely discusses ______.

A. architecture of ancient Asian civilization

B. religious practices of the people of Angkor

C. the form of government practiced by the Khmer Empire

D. the other six wonders of the world

24. According to the passage, Lake Tonle Sap in Cambodia ______.

A. is an enormous fresh body of water in Asia

B. was unable to supply enough fish for the people of Angkor

C. became polluted due to a population explosion

D. is one of the Seven Wonders of the World

25. Why does the author mention the hydraulic systems of the reservoirs?

A. They supplied irrigation from the Indian Ocean.

B. They became non-functional due to overuse.

C. They were destroyed by nearby warrior tribes.

D. They helped transport the sandstones for constructing temples.

26. It can be inferred from the passage that the inhabitants of the Khmer Empire ______.

A. were intentionally starved by the farmers

B. lost their food source due to excess rainfall

C. supplemented their diets with 'meat hunted in the nearby jungles

D. depended upon rice as their main source of food

27. All the following are mentioned as events that can affect food supply EXCEPT.

A. erosion of soil                                       B. contamination of soil

C. reduction of nutrients                            D. loss of water supply

 

2
16 tháng 4 2022

Read  the  following  passage  and  mark  the  letter A, B, C, or D on  your  answer  sheet  to  indicate  the correct   answer  to  each  of  the  questions   from   22  to  26

A.   Read the passage carefully, then choose the correct answer.

The ruined temples of Angkor are perhaps one of the mast impressive Seven Wonders of the World. Located in modern day Cambodia near Lake TonIe Sap, the largest freshwater lake in Asia, Angkor was the seat of power for the Khmer Empire from the ninth to the fifteenth century. The ruins of Angkor are documented as same .of the mast impressive ones in the world, rivaling the pyramids of Giza in Egypt. Why this mighty civilization died out is a question that archeologists are now only beginning to ponder. The answer, it turns out, may be linked with the availability of fresh water.

One possible explanation far the downfall of the Khmer Empire has to do with the inhabitants' irrigation system. The temple and palaces of Angkor were constructed around a series of artificial reservoirs and canals which were annually flooded to capacity by the Mekong River. Once filled, they were used to irrigate the surrounding rice patties and farmland during the course of the year. Farmers were completely dependent upon the water for their crucial rice crop. Without consistent irrigation, the farmers would have been unable to maintain functional crop production.

Scientists speculate that toward the end of the Khmer Empire the hydraulic systems of the reservoirs and canals broke down. The construction of hundreds of sandstone temples and palaces required an enormous amount of physical labor. In addition, as the capital of the Khmer Empire, Angkor contained upwards of one hundred thousand people who resided in and around Angkor. In order to feed so many people, the local farmers were driven to grow food quicker and more efficiently. After centuries of continual use, the irrigation system was pushed beyond its capacity. Soil erosion, nutrient depletion, and the loss of water led to decrease in the food supply. With less food available, the people of Angkor slowly began to migrate to other parts of Cambodia thus leaving the marvelous city of Angkor to be swallowed by the jungle. Therefore, it is speculated that the Khmer Empire may have fallen victim to its own decrepit infrastructure.

22. What is the passage mainly about?

A. Modern day agricultural procedures in Cambodia.

B. A possible explanation for the, decline of a civilization.

C. The essential role water plays in farming.

D. Religious temples of the ancient Khmer Empire.

23. The passage preceding the passage most likely discusses ______.

A. architecture of ancient Asian civilization

B. religious practices of the people of Angkor

C. the form of government practiced by the Khmer Empire

D. the other six wonders of the world

24. According to the passage, Lake Tonle Sap in Cambodia ______.

A. is an enormous fresh body of water in Asia

B. was unable to supply enough fish for the people of Angkor

C. became polluted due to a population explosion

D. is one of the Seven Wonders of the World

25. Why does the author mention the hydraulic systems of the reservoirs?

A. They supplied irrigation from the Indian Ocean.

B. They became non-functional due to overuse.

C. They were destroyed by nearby warrior tribes.

D. They helped transport the sandstones for constructing temples.

26. It can be inferred from the passage that the inhabitants of the Khmer Empire ______.

A. were intentionally starved by the farmers

B. lost their food source due to excess rainfall

C. supplemented their diets with 'meat hunted in the nearby jungles

D. depended upon rice as their main source of food

27. All the following are mentioned as events that can affect food supply EXCEPT.

A. erosion of soil                                       B. contamination of soil

C. reduction of nutrients                            D. loss of water supply

16 tháng 4 2022

22-b 23-d 24-a 25-b 26-d 27-b

26 tháng 9 2019

Đáp án: D

Giải thích: Mấu chốt của câu này là các em phải đọc hết đoạn cuối để suy ra cái mà tác giả muốn hướng tới: Con người phải đối mặt với sự lựa chọn khó khăn: sự sống của mình hay cứu lấy động vật.

25 tháng 8 2018

Đáp án: C

7 tháng 10 2019

Đáp án: B

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions Stress isn’t just a problem for adults. Young people, however, are also suffering from stress with different causes. Below are some factors that contribute to teenagers’ unhealthy levels of stress. School Pressure:  Teenagers often feel stressed because of studying. Students may be under pressure to complete daily homework, finish projects and study for...
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions 

Stress isn’t just a problem for adults. Young people, however, are also suffering from stress with different causes. Below are some factors that contribute to teenagers’ unhealthy levels of stress. 

School Pressure:  Teenagers often feel stressed because of studying. Students may be under pressure to complete daily homework, finish projects and study for exams. In addition, teens may also want to participate in extracurricular activities, such as sports and clubs. The added pastimes may contribute to teenagers’ stress and anxiety if the activities are competitive and students have no relaxation time.

Peer Pressure:  Although teenagers may have a group of close friends, their peers may force them to hang out instead of studying and that goes against their family rules. Peer pressure, bullying at school may affect teenagers’ studying, and lead them to feel more stressful and frustrated. 

Family Problems:  Teenagers can also feel tense at home because of family pressure and problems. Arguments with brothers or sisters, disagreements with parents over rules and family expectations may also cause teenagers’ stress.

 

According to the writer, “School Pressure” may happen when _______

 

 

 A.

teenagers want to hang out with friends.

 B.

teenagers argue with members in their family.

 C.

teenagers don’t follow family rules. 

 D.

teenagers have to complete daily homework.

29

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions 

Stress isn’t just a problem for adults. Young people, however, are also suffering from stress with different causes. Below are some factors that contribute to teenagers’ unhealthy levels of stress. 

School Pressure:  Teenagers often feel stressed because of studying. Students may be under pressure to complete daily homework, finish projects and study for exams. In addition, teens may also want to participate in extracurricular activities, such as sports and clubs. The added pastimes may contribute to teenagers’ stress and anxiety if the activities are competitive and students have no relaxation time.

Peer Pressure:  Although teenagers may have a group of close friends, their peers may force them to hang out instead of studying and that goes against their family rules. Peer pressure, bullying at school may affect teenagers’ studying, and lead them to feel more stressful and frustrated. 

Family Problems:  Teenagers can also feel tense at home because of family pressure and problems. Arguments with brothers or sisters, disagreements with parents over rules and family expectations may also cause teenagers’ stress.

Which statement is NOT TRUE?

 

 A.

Bullying at school can affect teenagers’ studying.

 B.

Family expectations may lead to teenagers’ stress.

 C.

Stress is only the problem for adults. 

 D.

Students may be under pressure when joining competitive activities.   

1
28 tháng 10 2021

According to the writer, “School Pressure” may happen when _______

 

 

 A.

teenagers want to hang out with friends.

 B.

teenagers argue with members in their family.

 C.

teenagers don’t follow family rules. 

 D.

teenagers have to complete daily homework.

Which statement is NOT TRUE?

 

 A.

Bullying at school can affect teenagers’ studying.

 B.

Family expectations may lead to teenagers’ stress.

 C.

Stress is only the problem for adults. 

 D.

Students may be under pressure when joining competitive activities.   

5 tháng 10 2017

Đáp án: C

Giải thích: Dẫn chứng nằm ở 2 dòng cuối của đoạn 1.

17 tháng 8 2018

Đáp án B

Kiến thức: Đọc hiểu

Giải thích:

Ý chính của đoạn cuối cùng là gì?

  A. Các nhà khoa học nghiên cứu về lão hóa đã kiểm soát quá trình lão hóa.

  B. Các nhà khoa học nghiên cứu về lão hóa đang làm việc chăm chỉ để giúp mọi người sống lâu hơn và khỏe mạnh hơn.

  C. Các nhà khoa học nghiên cứu về lão hóa đang cố gắng mang lại cho con người một cuộc sống vĩnh cửu.

  D. Các nhà khoa học nghiên cứu về lão hóa hiện có thể làm chậm quá trình lão hóa.

Thông tin: They are trying to discover how this clock works so that they can slow down the process. This could give man a longer life and a great number of productive years.

Tạm dịch: Họ đang nỗ lực tìm ra cách mà chiếc đồng hồ này hoạt động để có thể làm chậm đi quá trình này. Điều này có thể giúp cho con người sống lâu hơn và có được những năm tháng đóng góp nhiều hơn. 

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 1 to 5.     Most Americans look forward to their vacations. Most American employees receive an annual vacation with pay. It is traditional to use this time off for travel.    Travelling within the United States is very popular because foreign travel generally takes more time and money. However, those who want to travel outside the USA are free...
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 1 to 5.

     Most Americans look forward to their vacations. Most American employees receive an annual vacation with pay. It is traditional to use this time off for travel.

    Travelling within the United States is very popular because foreign travel generally takes more time and money. However, those who want to travel outside the USA are free to go almost everywhere. Obtaining a passport is not difficult. Every year about thirteen million people travel abroad. The most popular periods are during the Summer and the two-week retool break on Christmas and New Year holidays. These periods are so the most crowded and the most expensive time to travel, so people who can adjust their schedules sometimes choose to travel in the autumn.

    American tourists often travel by car. Most families own a car, and those who do not have a car can rent one. Cars are usually the most economical way to travel, especially for families. It is also fairly fast and convenient. Excellent highways with motels and restaurants nearby connect the nation's major cities. They enable tourists to travel at a speed of 55 to 66 miles an hour. Tourists that want to travel faster often fly to their destination and then rent a car when they get there.

Câu 1: According to the writer, most American employees traditionally use their annual vacations for

     A. jogging                       B. shopping                    C. travelling                  D. cycling

Câu 2: In the USA, to obtain a passport is ______.                           

     A. easy                             B. difficult                     C. expensive                 D. time consuming

Câu 3: There are many American people travelling ______.

     A. in the autumn                                                     B. on Thanksgiving

     C. on Christmas and New Year holidays               D. on Women's Day

Câu 4: How do American tourists often travel?                                

     A. By car                         B. By bicycle                 C. By bicycle                D. By plane

Câu 5: The word “They" in paragraph 3 refers to ______.

     A. restaurants                  B. highways                   C. motels                       D. major cities

1
17 tháng 10 2021

1 C

2 A

3 C

4 A

5 B

19 tháng 4 2017

Đáp án B.

Key words: main idea of the passage.

Trong đoạn 1, 2 tác giả nêu ra rằng âm nhạc Mĩ khởi nguồn từ những người Mĩ gốc Phi; nhưng không ai bận tâm ghi chép về những người đã mang âm nhạc từ quê hương họ tới Mĩ.

Đoạn cuối nói rằng người ta thật khó biết tên của những người đã khơi nguồn cho truyền thống âm nhạc này ở Mĩ. Do đó, đáp án đúng phải là B. it is hard to exactly recognize the people who started the American musical tradition: Thật khó để xác định chính xác những người khởi đầu cho truyền thống âm nhạc ở Mĩ.

17 tháng 12 2017

Đáp án B.

Key words: main idea of the passage.

Trong đoạn 1, 2 tác giả nêu ra rằng âm nhạc Mĩ khởi nguồn từ những người Mĩ gốc Phi; nhưng không ai bận tâm ghi chép về những người đã mang âm nhạc từ quê hương họ tới Mĩ.

Đoạn cuối nói rằng người ta thật khó biết tên của những người đã khơi nguồn cho truyền thống âm nhạc này ở Mĩ. Do đó, đáp án đúng phải là B. it is hard to exactly recognize the people who started the American musical tradition: Thật khó để xác định chính xác những người khởi đầu cho truyền thống âm nhạc ở Mĩ.