_____ are unpleasant, but it will be nice when we get into the new house A. Removals B. Movements C. Removements D. Mov...

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Dương Minh

9 tháng 12 2017

Read the following passage and mark the letter A, B, C or D to indicate the correct answer to each of the questions from 43 to 50.Let children learn to judge their own work. A child learning to talk does not learn by being corrected all the time. If corrected too much, he will stop talking. He notices a thousand times a day the difference between the language he uses and the language those around him use. Bit by bit, he makes the necessary changes to make his language like other people's. In...

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Read the following passage and mark the letter A, B, C or D to indicate the correct answer to each of the questions from 43 to 50.

Let children learn to judge their own work. A child learning to talk does not learn by being corrected all the time. If corrected too much, he will stop talking. He notices a thousand times a day the difference between the language he uses and the language those around him use. Bit by bit, he makes the necessary changes to make his language like other people's. In the same way, children learn all the other things they learn to do without being taught - to talk, run, climb, whistle, ride a bicycle - compare their own performances with those of more skilled people, and slowly make the needed changes. But in school we never give a child a chance to find out his mistakes for himself, let alone correct them. We do it all for him. We act as if we thought that he would never notice a mistake unless it was pointed out to him, or correct it unless he was made to. Soon he becomes dependent on the teacher. Let him do it himself. Let him work out, with the help of other children if he wants it, what this word says, what the answer is to that problem, whether this is a good way of saying or doing this or not.

If it is a matter of right answers, as it may be in mathematics or science, give him the answer book. Let him correct his own papers. Why should we teachers waste time on such routine work? Our job should be to help the child when he tells us that he can't find the way to get the right answer. Let's end all this nonsense of grades, exams, and marks. Let us throw them all out, and let the children learn what all educated persons must someday learn, how to measure their own understanding, how to know what they know or do not know.

Let them get on with this job in the way that seems most sensible to them, with our help as school teachers if they ask for it. The idea that there is a body of knowledge to be learnt at school and used for the rest of one's life is nonsense in a world as complicated and rapidly changing as ours. Anxious parents and teachers say, "But suppose they fail to learn something essential, something they will need to get on in the world?" Don't worry! If it is essential, they will go out into the world and learn it.

The author fears that children will grow up into adults who are _________

A. unable to think for themselves

B. too independent of others

C. unable to use basic skills

D. too critical of themselves

#Mẫu giáo

1

NH

Nguyen Hoang Hai

9 tháng 12 2017

Đáp án A

Dịch nghĩa: Tác giả lo rằng những đứa trẻ lớn lên sẽ trở thành những người lớn mà ________.

A. Không thể tự suy nghĩ

B. Quá phụ thuộc vào người khác

C. Không thể sử dụng những kĩ năng cơ bản

D. Qua khắt khe với bản thân

Giải thích: Tác giả phê bình việc chỉ ra lỗi sai của trẻ và sửa nó giúp trẻ. Như vậy có thể suy ra là nếu cứ tiếp tục như vậy thì khi lớn lên, không ai chỉ cho, nó sẽ không thể độc lập suy nghĩ. Dễ nhầm lẫn với B nhưng phương án B chỉ đúng khi còn nhỏ, nó phụ thuộc vào thầy cô và cha mẹ để giúp nó, còn khi trưởng thành thì kết quả là nó không suy nghĩ được, đáp án A.

Bài dịch

Hãy để trẻ em học cách tự đánh giá hoạt động của mình. Một đứa trẻ tập nói không học bằng cách lúc nào cũng được sửa lỗi sai. Nếu sửa quá nhiều, nó sẽ không nói nữa. Nó nhận ra những khác biệt trong ngôn ngữ nó sử dụng và ngôn ngữ những người xung quanh sử dụng hàng ngàn lần mỗi ngày. Dần dần, nó thay đổi để giống những người khác. Tương tự như thế, trẻ em học tất cả những điều mà chúng phải học để làm mà không hề được dạy - như là nói chuyện, chạy, leo trèo, huýt sáo, đi xe đạp - đối chiếu sự thể hiện của mình với cái của những người điêu luyện hơn và từ từ thực hiện những thay đổi cần thiết. Nhưng ở trường, chúng ta không bao giờ cho trẻ cơ hội để tìm ra những sai lầm của chính mình, để tự mình sửa chữa. Chúng ta làm tất cả cho lũ trẻ. Chúng ta hành động như thể chúng ta nghĩ rằng nó sẽ không bao giờ nhận ra lỗi sai nếu chúng ta không chỉ ra cho nó, hoặc nó sẽ không bao giờ sửa lỗi trừ khi nó bị bắt phải sửa. Chẳng bao lâu sau nó sẽ phụ thuộc vào giáo viên. Hãy để nó tự làm điều đó. Hãy để lũ trẻ tự tìm ra, với sự giúp đỡ của các bạn khác nếu nó cần, xem từ này nói gì, câu trả lời cho bài toán đó là gì, cho dù đó có phải là cách tốt nhất hay không. Nếu đó là một vấn để đúng hay sai, ví dụ như trong toán hoặc khoa học, hãy đưa cho đứa trẻ sách giải. Để cho trẻ tự chữa bài của chúng. Tại sao chúng ta, những giáo viên lại lãng phí thời gian cho những quyển sách bình thường hàng ngày như vậy? Công việc của chúng ta là giúp đỡ lũ trẻ khi chúng nói rằng chúng không thể tìm cách làm đúng. Hãy chấm dứt tất cả những thử ngớ ngẩn như điểm số, thi cử, chấm điểm. Hãy ném hết chúng đi, hãy để lũ trẻ học tất cả những gì mà một người có học phải học, cách để đánh giá mức độ hiểu biết, cách để biết xem chúng biết những gì và không biết những gì.

Hãy để chúng tiếp cận vấn để theo cách tốt nhất cho chúng, cộng thêm sự hỗ trợ từ giáo viên nếu chúng cần. Ý nghĩ về việc có một lượng kiến thức nhất định phải học ở trường để sử dụng trong suốt cuộc đời còn lại thật là vô lí trong một thế giới phức tạp và thay đổi nhanh chóng như hiện nay. Những ông bố bà mẹ và giáo viên lo lắng cho rằng: “Nhưng nếu lỡ chúng không học được những thứ thiết yếu, những thứ mà chúng sẽ cần để bước vào đời?” Không cần lo lắng, nếu nó thật sự cần thiết, chúng sẽ ra thế giới bên ngoài kia và tự học được.

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Dương Minh

29 tháng 10 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

It can be inferred from paragraph 2 that advertisers must _______ .

A. encourage people to try new products

B. aim their message at homemakers and professional people

C. know about the people who will buy the product

D. place several ads in newspapers and magazines

#Mẫu giáo

1

NH

Nguyen Hoang Hai

29 tháng 10 2018

Đáp án C.

Key words: inferred, paragraph 2, advertisers must.

Clue: Advertising relies on the techniques of market research to identify potential users of a product: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những khách hàng tiềm năng của một sản phẩm.

Chọn đáp án C. know about the people who will buy the product: hiểu biết về những người sẽ mua sản phẩm. Các đáp án còn lại không đúng:

A. encourage people to try new products: khuyến khích mọi người thử các sản phẩm mới.

B. aim their message at homemakers and professional people: nhắm thông điệp tới người nội trợ và những người chuyên nghiệp.

D. place several ads in newspapers and magazines: đăng một số quảng cáo trên báo và tạp chí.

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Dương Minh

23 tháng 3 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.HousehusbandsDear Editor,I read with interest the article on American families. In general I agree with it, but there are some important things it left out. It didn't tell the reader much about the life of a househusband. It's not an easy life. I know, because I'm now a househusband myself. A househusband has to change many of his ideas and his ways.First of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Househusbands

Dear Editor,

I read with interest the article on American families. In general I agree with it, but there are some important things it left out. It didn't tell the reader much about the life of a househusband. It's not an easy life. I know, because I'm now a househusband myself. A househusband has to change many of his ideas and his ways.

First of all, he has to change the way he thinks about time. Before I was a househusband, I worked full-time for the New York Times. I was a reporter, and time was always important. We had to finish our article quickly and give them to the editor. Everyone was always in a hurry. This is the way, many other men work, too. Businessmen, lawyers, bankers, and doctors all have to work quickly.

At home it's different. The househusband cannot be in a hurry all the time. If you rush around, you will make everyone unhappy! The children will be unhappy because they don't understand. For them, time is not important. Your wife will be unhappy because the children are unhappy. You will be unhappy, too, because they are all unhappy. So you have to learn to slow down. That is the first and most important rule for a househusband.

There is something else the househusband must learn. You must learn to show how you feel about things. At work, men usually do not talk about feelings. If they do, people think they are strange. So, many men are not used to telling anyone about their feelings. They do not know how to talk about their anger, worries, or love. But children need to know how you feel. They need to know how much you love them. If you are angry, they need to know why. Your wife also needs to know about your feelings. If you do not say anything, your family may get the wrong idea. Then there may be serious problems.

People talk a lot about househusbands these days. Usually they talk about men doing the housework, the cooking, cleaning, and shopping. But in my opinion, these are the easiest things to learn. It was much harder for me to change the way I think and the way I act with my family. I think, other men will also find this harder, but, like me, will find it necessary if they want to have a happy family!

Ted Diamond

According to the passage, children _______ .

A. don't know how to show their feelings.

B. are always in a hurry.

C. usually don't think time is important.

D. are usually unhappy.

#Mẫu giáo

1

NH

Nguyen Hoang Hai

23 tháng 3 2018

C

Theo đoạn văn, trẻ con:

A. không biết cách thể hiện cảm xúc.

B. lúc nào cũng vội vã.

C. thường không nghĩ rằng thời gian quan trọng.

D. thường vui vẻ.

Dẫn chứng: “The children will be unhappy because they don’t understand. For them, time is not important.”

Tạm dịch: Lũ trẻ sẽ không vui vì chúng không hiểu. Đối với chúng, thời gian không quan trọng.

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Dương Minh

5 tháng 3 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.HousehusbandsDear Editor,I read with interest the article on American families. In general I agree with it, but there are some important things it left out. It didn't tell the reader much about the life of a househusband. It's not an easy life. I know, because I'm now a househusband myself. A househusband has to change many of his ideas and his ways.First of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Househusbands

Dear Editor,

I read with interest the article on American families. In general I agree with it, but there are some important things it left out. It didn't tell the reader much about the life of a househusband. It's not an easy life. I know, because I'm now a househusband myself. A househusband has to change many of his ideas and his ways.

First of all, he has to change the way he thinks about time. Before I was a househusband, I worked full-time for the New York Times. I was a reporter, and time was always important. We had to finish our article quickly and give them to the editor. Everyone was always in a hurry. This is the way, many other men work, too. Businessmen, lawyers, bankers, and doctors all have to work quickly.

At home it's different. The househusband cannot be in a hurry all the time. If you rush around, you will make everyone unhappy! The children will be unhappy because they don't understand. For them, time is not important. Your wife will be unhappy because the children are unhappy. You will be unhappy, too, because they are all unhappy. So you have to learn to slow down. That is the first and most important rule for a househusband.

There is something else the househusband must learn. You must learn to show how you feel about things. At work, men usually do not talk about feelings. If they do, people think they are strange. So, many men are not used to telling anyone about their feelings. They do not know how to talk about their anger, worries, or love. But children need to know how you feel. They need to know how much you love them. If you are angry, they need to know why. Your wife also needs to know about your feelings. If you do not say anything, your family may get the wrong idea. Then there may be serious problems.

People talk a lot about househusbands these days. Usually they talk about men doing the housework, the cooking, cleaning, and shopping. But in my opinion, these are the easiest things to learn. It was much harder for me to change the way I think and the way I act with my family. I think, other men will also find this harder, but, like me, will find it necessary if they want to have a happy family!

Ted Diamond

The househusband has to learn ______ .

A. to do things more slowly

B. the importance of time.

C. to do things more quickly

D. how to understand his work.

#Mẫu giáo

1

NH

Nguyen Hoang Hai

5 tháng 3 2019

A

Người đàn ông nội trợ cần học cách:

A. làm việc chậm rãi hơn.

B. sự quan trọng của thời gian.

C. làm việc nhanh gọn hơn.

D. cách để hiểu công việc của họ.

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Dương Minh

2 tháng 1 2020

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.HousehusbandsDear Editor,I read with interest the article on American families. In general I agree with it, but there are some important things it left out. It didn't tell the reader much about the life of a househusband. It's not an easy life. I know, because I'm now a househusband myself. A househusband has to change many of his ideas and his ways.First of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Househusbands

Dear Editor,

I read with interest the article on American families. In general I agree with it, but there are some important things it left out. It didn't tell the reader much about the life of a househusband. It's not an easy life. I know, because I'm now a househusband myself. A househusband has to change many of his ideas and his ways.

First of all, he has to change the way he thinks about time. Before I was a househusband, I worked full-time for the New York Times. I was a reporter, and time was always important. We had to finish our article quickly and give them to the editor. Everyone was always in a hurry. This is the way, many other men work, too. Businessmen, lawyers, bankers, and doctors all have to work quickly.

At home it's different. The househusband cannot be in a hurry all the time. If you rush around, you will make everyone unhappy! The children will be unhappy because they don't understand. For them, time is not important. Your wife will be unhappy because the children are unhappy. You will be unhappy, too, because they are all unhappy. So you have to learn to slow down. That is the first and most important rule for a househusband.

There is something else the househusband must learn. You must learn to show how you feel about things. At work, men usually do not talk about feelings. If they do, people think they are strange. So, many men are not used to telling anyone about their feelings. They do not know how to talk about their anger, worries, or love. But children need to know how you feel. They need to know how much you love them. If you are angry, they need to know why. Your wife also needs to know about your feelings. If you do not say anything, your family may get the wrong idea. Then there may be serious problems.

People talk a lot about househusbands these days. Usually they talk about men doing the housework, the cooking, cleaning, and shopping. But in my opinion, these are the easiest things to learn. It was much harder for me to change the way I think and the way I act with my family. I think, other men will also find this harder, but, like me, will find it necessary if they want to have a happy family!

Ted Diamond

Family problems can happen if _________ .

A. men don't talk enough with their families.

B. people talk about househusbands.

C. men get wrong ideas.

D. men talk too much with their families.

#Mẫu giáo

1

NH

Nguyen Hoang Hai

2 tháng 1 2020

A

Các mâu thuẫn gia đình có thể xảy ra nếu:

A. đàn ông không trò chuyện đủ nhiều với gia đình của họ.

B. mọi người nói về chuyện đàn ông là nội trợ.

C. đàn ông hiểu sai ý.

D. đàn ông nói quá nhiều với gia đình họ.

Dẫn chứng: “If you do not say anything, your family may get the wrong idea. Then there may be serious problems.”

Tạm dịch: Nếu bạn không nói gì cả, gia đình bạn sẽ hiểu sai ý của bạn. Và sau đó có thể có những vấn đề nghiêm trọng.

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Dương Minh

26 tháng 3 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.HousehusbandsDear Editor,I read with interest the article on American families. In general I agree with it, but there are some important things it left out. It didn't tell the reader much about the life of a househusband. It's not an easy life. I know, because I'm now a househusband myself. A househusband has to change many of his ideas and his ways.First of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Househusbands

Dear Editor,

I read with interest the article on American families. In general I agree with it, but there are some important things it left out. It didn't tell the reader much about the life of a househusband. It's not an easy life. I know, because I'm now a househusband myself. A househusband has to change many of his ideas and his ways.

First of all, he has to change the way he thinks about time. Before I was a househusband, I worked full-time for the New York Times. I was a reporter, and time was always important. We had to finish our article quickly and give them to the editor. Everyone was always in a hurry. This is the way, many other men work, too. Businessmen, lawyers, bankers, and doctors all have to work quickly.

At home it's different. The househusband cannot be in a hurry all the time. If you rush around, you will make everyone unhappy! The children will be unhappy because they don't understand. For them, time is not important. Your wife will be unhappy because the children are unhappy. You will be unhappy, too, because they are all unhappy. So you have to learn to slow down. That is the first and most important rule for a househusband.

There is something else the househusband must learn. You must learn to show how you feel about things. At work, men usually do not talk about feelings. If they do, people think they are strange. So, many men are not used to telling anyone about their feelings. They do not know how to talk about their anger, worries, or love. But children need to know how you feel. They need to know how much you love them. If you are angry, they need to know why. Your wife also needs to know about your feelings. If you do not say anything, your family may get the wrong idea. Then there may be serious problems.

People talk a lot about househusbands these days. Usually they talk about men doing the housework, the cooking, cleaning, and shopping. But in my opinion, these are the easiest things to learn. It was much harder for me to change the way I think and the way I act with my family. I think, other men will also find this harder, but, like me, will find it necessary if they want to have a happy family!

Ted Diamond

This article is about ______.

A. life as a househusband.

B. American families.

C. fathers and children.

D. ideas about time.

#Mẫu giáo

1

NH

Nguyen Hoang Hai

26 tháng 3 2019

A

Bài báo nói về:

A. cuộc sống nội trợ của đàn ông.

B. các gia đình Mỹ.

C. bố và con cái.

D. các ý kiến về thời gian.

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Dương Minh

7 tháng 10 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to the passage, most advertising used to be directed at _______ .

A. working mothers with chilren

B. two-parent families with children

C. unmarried people

D. older adults

#Mẫu giáo

1

NH

Nguyen Hoang Hai

7 tháng 10 2018

Đáp án B.

Key words: most advertising used to be directed at.

Clue: “In the pát, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children”: Trong quá khứ, đa số quảng cáo nhắm vào kiểu gia đình truyền thống – cha là trụ cột gia đình, người mẹ không làm việc và hai con.

Chọn đáp án B. two-parent families with children: gia đình có hai bố mẹ và con

Các đáp án còn lại không đúng:

A. working mothers with children: các bà mẹ đang làm việc và trẻ em

C. unmarried people: những người chưa lập gia đình

D. older adults: người lớn tuổi

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Dương Minh

12 tháng 4 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

Where in the passage does the author give an example of a new development in advertising?

A. Paragraph 1

B. Paragraph 2

C. Paragraph 3

D. Paragraph 5

#Mẫu giáo

1

NH

Nguyen Hoang Hai

12 tháng 4 2019

Đáp án D.

Key words: Where in the passage, example of a new development in advertising.

Clue: “Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Quảng cáo cũng đang sử dụng các công nghệ mới. Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm trong một ánh sáng mới

Dẫn chứng nhắc đến đồ họa máy tính, đây chính là ví dụ về sự phát triển mới trong lĩnh vực quảng cáo. Nó nằm ở đoạn 5 → Chọn đáp án D.

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Dương Minh

10 tháng 12 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to _______ .

A. differently

B. with the use of color enhancement

C. more distinctly

D. in a more energy-efficient way

#Mẫu giáo

1

NH

Nguyen Hoang Hai

10 tháng 12 2019

Đáp án D.

Key words: in a new light, paragraph 5, closest in meaning

Clue: “Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm một cách hiệu quả.

Chọn đáp án D. in a more energy-efficient way: một cách hiệu quả hơn.

Các đáp án còn lại không đúng:

A. differently: khác nhau

B. with the use of color enhancement: với việc sử dụng màu sắc tăng cường

C. more distinctly: rõ ràng hơn

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