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25 tháng 4 2021

The National Health Service in Britain has grown into (1)such big organization that it now employs more people (2) than other in the country. (3)However efficient an organization like this may be, it is bound to (4)make mistakes sooner or later but (5)there is little the public can do when they occur.The Patients' Association gives (6)people advice when they think they have not been properly looked after. At present the Association is fighting against the Government's idea (7)of substituting general health centers for individual doctors. It says it does not want to tell the Health Service (8)what to do but add that it (9)should spend more money on improving the standard of doctors, (10)which would be cheaper than building health centers. 

EX: Circle the correct answer Should people retire to the countryside? Many people who are close to their retirement want to move to the countryside to enjoy the rest of their life. It is widely believe that life in the rural areas are (1)______ than that in the city. The countryside is (2)______ than the city and people's health will improve. (3)______, city folks have warned people about the potential risks of living the rural areas. Life in the countryside may not be blissfully calm as...
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EX: Circle the correct answer

Should people retire to the countryside?

Many people who are close to their retirement want to move to the countryside to enjoy the rest of their life. It is widely believe that life in the rural areas are (1)______ than that in the city. The countryside is (2)______ than the city and people's health will improve. (3)______, city folks have warned people about the potential risks of living the rural areas. Life in the countryside may not be blissfully calm as expected, even tougher. For example, rural houses are (4)______ and more inconvenient than those in the city. During harsh weather condition, it is dangerous for peole living in it. (5)______, people may also (6)______ up to the lack of health care service. The vulnerable old people can't be (7)______ treated in the countryside than in the city. For those who have spent most of their life working and living in urban areas, they may not be able to (8)______ the boredom and lack of facility in the rural areas.

1. A. more peaceful B. more peacefully C. more noisy D. more noisily

2. A. less polluted B. more polluted C. less pollute D. more pollute

3. A. However B. But C. Therefor D. When

4. A. much weaker B. more weaker C. less weaker D. more weakly

5. A. However B. Besides C. Whereas D. Therefore

6. A. look B. make C. face D. take

7. A. well B. more better C. best D. better

8. A. come down with B. put up with C. work out D. agree on

1
23 tháng 10 2020

EX: Circle the correct answer

Should people retire to the countryside?

Many people who are close to their retirement want to move to the countryside to enjoy the rest of their life. It is widely believe that life in the rural areas are (1)______ than that in the city. The countryside is (2)______ than the city and people's health will improve. (3)______, city folks have warned people about the potential risks of living the rural areas. Life in the countryside may not be blissfully calm as expected, even tougher. For example, rural houses are (4)______ and more inconvenient than those in the city. During harsh weather condition, it is dangerous for peole living in it. (5)______, people may also (6)______ up to the lack of health care service. The vulnerable old people can't be (7)______ treated in the countryside than in the city. For those who have spent most of their life working and living in urban areas, they may not be able to (8)______ the boredom and lack of facility in the rural areas.

1. A. more peaceful B. more peacefully C. more noisy D. more noisily

2. A. less polluted B. more polluted C. less pollute D. more pollute

3. A. However B. But C. Therefor D. When

4. A. much weaker B. more weaker C. less weaker D. more weakly

5. A. However B. Besides C. Whereas D. Therefore

6. A. look B. make C. face D. take

7. A. well B. more better C. best D. better

8. A. come down with B. put up with C. work out D. agree on

THE GENERATION GAP people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) ....................a problem when children enter their teenage years, and results in (COMPLAIN)....................on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) .............., young people tend to be (RESPONSIBLE)................when spending because they don't...
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THE GENERATION GAP

people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) ....................a problem when children enter their teenage years, and results in (COMPLAIN)....................on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) .............., young people tend to be (RESPONSIBLE)................when spending because they don't appreciate the value of money. Adolsescents, on the other hand, complain that their parents don't understand them.

What has gone wrong? One (EXPLAIN)............lies in how society has changed in the past , children would (TYPICAL)...............continue the way of life of their parents. In today's world, parents are very (AMBITION) ....................for their children because they want them to achieve more than they did. The problem is that children often (AGREE)..............with their parent's plans. (TEENAGE)............also reach maturity at an (EARLY)..............age than they used to and want their independence sooner. The resulting conflict is painful to both sides.

1
2 tháng 3 2018

THE GENERATION GAP

people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) generally a problem when children enter their teenage years, and results in (COMPLAIN) complaints on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) addition, young people tend to be (RESPONSIBLE) irresponsible when spending because they don't appreciate the value of money. Adolsescents, on the other hand, complain that their parents don't understand them.

What has gone wrong? One (EXPLAIN) explanation lies in how society has changed in the past , children would (TYPICAL) typically continue the way of life of their parents. In today's world, parents are very (AMBITION) ambitious for their children because they want them to achieve more than they did. The problem is that children often (AGREE) disagree with their parent's plans. (TEENAGE) Teenagers also reach maturity at an (EARLY) earlier age than they used to and want their independence sooner. The resulting conflict is painful to both sides.

Put one suitable word in each space Energy is one of the (1)______ that many people interested in. It is not an unfamiliar word. It is heard, said, discussed say after day. It is close to everyone's (2)________life. You turn on the lamp and it is (3)______ that gives you light. You turn on a TV and it is energy that gives you pictures and sound. You ride a motorcycle and it is energy that gives you (4)______ You cook your meals and it is energy that gives you heat to boil rice The problem...
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Put one suitable word in each space

Energy is one of the (1)______ that many people interested in. It is not an unfamiliar word. It is heard, said, discussed say after day. It is close to everyone's (2)________life. You turn on the lamp and it is (3)______ that gives you light. You turn on a TV and it is energy that gives you pictures and sound. You ride a motorcycle and it is energy that gives you (4)______ You cook your meals and it is energy that gives you heat to boil rice

The problem is that the demand for energy is rising and that the price of energy is getting (5)______ and higher. The supply of energy on earth is limited. It can not provide us all forever. The (6)_____ of energy in the future is inevitable. Therefore, saving energy is a must if we want to (7)_________ to live in a safe and sound world. If we save energy, the (8)_______ will be less polluted and our health will be better and we will live a more meaningful life and more happily. Perhaps the best (9)________ to the problem of energy is a source of clean energy coming from the sun : solar energy. This kind of energy is easy available, free, and inexhaustible. Futhermore, it does not cause (10)______

2
23 tháng 8 2018

Put one suitable word in each space

Energy is one of the (1)___problem___ that many people interested in. It is not an unfamiliar word. It is heard, said, discussed say after day. It is close to everyone's (2)___daily_____life. You turn on the lamp and it is (3)__energy ____ that gives you light. You turn on a TV and it is energy that gives you pictures and sound. You ride a motorcycle and it is energy that gives you (4)____movement__ You cook your meals and it is energy that gives you heat to boil rice

The problem is that the demand for energy is rising and that the price of energy is getting (5)__higher____ and higher. The supply of energy on earth is limited. It can not provide us all forever. The (6)__supply___ of energy in the future is inevitable. Therefore, saving energy is a must if we want to (7)____continue_____ to live in a safe and sound world. If we save energy, the (8)__environtment_____ will be less polluted and our health will be better and we will live a more meaningful life and more happily. Perhaps the best (9)____solution____ to the problem of energy is a source of clean energy coming from the sun : solar energy. This kind of energy is easy available, free, and inexhaustible. Futhermore, it does not cause (10)___pollution___

23 tháng 8 2018

cảm ơn bạn nhiều nhé

FILL IN THE BLANK WITH ONE SUITABLE WORD Like most people, i've been using a mobile phone and a laptop (1)..........they became cheap to use, and i know plenty of people (2)...........to spend every evening using the Internet or playing computer games. (3).............,lately i have started to worry that(4).......these electronic gadgets are taking over our lives. (5).........people used to write letters and read books and worked out problems using theirs brains, but (6)..........most of us...
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FILL IN THE BLANK WITH ONE SUITABLE WORD

Like most people, i've been using a mobile phone and a laptop (1)..........they became cheap to use, and i know plenty of people (2)...........to spend every evening using the Internet or playing computer games. (3).............,lately i have started to worry that(4).......these electronic gadgets are taking over our lives. (5).........people used to write letters and read books and worked out problems using theirs brains, but (6)..........most of us have become (7)............accustomed to using machines that we can't do without them. There are lots of people, (8)......example, who depend on them entirely for their entertainment. It's easier to sit (9)..........home taking to people (10)..........the phone, or watching television, rather than going out and meeting them (11)........... person!. I wonder whether this makes everyone feel more lonely, (12)............ though it is easier now to stay in touch with people. Of course, there are many other kinds of gadgets, such as electonic organizers or microwave ovens,(13)......... we use to save time, though they may not be really necessary . I'm (14) ............the idea of everything in life depending on the push of a button, though i think it's probably(15) .........late to avoid it

1
2 tháng 1 2020

Like most people, i've been using a mobile phone and a laptop (1)......since....they became cheap to use, and i know plenty of people (2)....who.......to spend every evening using the Internet or playing computer games. (3).......However......,lately i have started to worry that(4)....if...these electronic gadgets are taking over our lives. (5)...That......people used to write letters and read books and worked out problems using theirs brains, but (6).....now.....most of us have become (7)...so......accustomed to using machines that we can't do without them. There are lots of people, (8)..for....example, who depend on them entirely for their entertainment. It's easier to sit (9)....at......home taking to people (10).....through.....the phone, or watching television, rather than going out and meeting them (11).....in...... person!. I wonder whether this makes everyone feel more lonely, (12)..even....... though it is easier now to stay in touch with people. Of course, there are many other kinds of gadgets, such as electonic organizers or microwave ovens,(13)...which...... we use to save time, though they may not be really necessary . I'm (14) ......under......the idea of everything in life depending on the push of a button, though i think it's probably(15) ..too.......late to avoid it

Học tốt!!!!haha

B. Read the text carefully, then choose the correct answers. More than two hundred years ago, the term 'environmental pollution was quite strange to people. They lived healthily, drank pure water, and breathed fresh air. Nowadays, the situation is quite different. People all over the world are worried about things that are happening to the envi Actually it is man that is destroying the surroundings with many kinds of wastes. Everybody knows that motorbikes and cars emit dangerous gases that...
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B. Read the text carefully, then choose the correct answers. More than two hundred years ago, the term 'environmental pollution was quite strange to people. They lived healthily, drank pure water, and breathed fresh air. Nowadays, the situation is quite different. People all over the world are worried about things that are happening to the envi Actually it is man that is destroying the surroundings with many kinds of wastes. Everybody knows that motorbikes and cars emit dangerous gases that cause poisonous air and cancer, but no one wants to travel on foot or by bicycle. Manufactures know that wastes from factories make water and soil polluted, but they do not want to spend a lot of their money on treating the wastes safely. Scattering garbage is bad for our health, but no one wants to spend time burying it. Is it worth talking a lot about pollution? 1. More than two hundred years ago a. the environment was polluted as much as it is today b. people knew nothing about environmental pollution c. air was polluted badly d. people were faced with pollution d. people were faced with pollution 2. Nowadays, many people are concerned about the b. the polluted water a.the poisonous air c. the wastes from the factories d. the environmental pollution 3. According to the passage, people know that mortorbikes and cars emit dangerous gases a. so they do not travel by motorbikes and cars b. so they prefer traveling by bicycles c. but they still prefer traveling by mbtorbikes. and cars d. and they enjoy traveling on foot 4. Factory owners a. know nothing about pollution b. pollute water and soil c spend a lot of money on treating wastes d. don't treat industrial waste safely 5. Which of the followings is not true? a. in former days, people led a healthy life. b. People have no awareness of the dangerous of pollution c. Water is now heavily contaminated by industrial waste d. It's harmful for our health if rubbish is spreaded over our areas
2
29 tháng 9 2018

B. Read the text carefully, then choose the correct answers.

More than two hundred years ago, the term 'environmental pollution was quite strange to people. They lived healthily, drank pure water, and breathed fresh air. Nowadays, the situation is quite different. People all over the world are worried about things that are happening to the envi Actually it is man that is destroying the surroundings with many kinds of wastes. Everybody knows that motorbikes and cars emit dangerous gases that cause poisonous air and cancer, but no one wants to travel on foot or by bicycle. Manufactures know that wastes from factories make water and soil polluted, but they do not want to spend a lot of their money on treating the wastes safely. Scattering garbage is bad for our health, but no one wants to spend time burying it. Is it worth talking a lot about pollution?

1. More than two hundred years ago

a. the environment was polluted as much as it is today

b. people knew nothing about environmental pollution

c. air was polluted badly

d. people were faced with pollution

2. Nowadays, many people are concerned about the

b. the polluted water

a.the poisonous air

c. the wastes from the factories

d. the environmental pollution

3. According to the passage, people know that mortorbikes and cars emit dangerous gases

a. so they do not travel by motorbikes and cars

b. so they prefer traveling by bicycles

c. but they still prefer traveling by mbtorbikes. and cars

d. and they enjoy traveling on foot

4. Factory owners

a. know nothing about pollution

b. pollute water and soil

c spend a lot of money on treating wastes

d. don't treat industrial waste safely

5. Which of the followings is not true?

a. in former days, people led a healthy life.

b. People have no awareness of the dangerous of pollution

c. Water is now heavily contaminated by industrial waste

d. It's harmful for our health if rubbish is spreaded over our areas

1 tháng 3 2023

1b 

2a

3d

4c

5d

Fill in each gap with ONE suitable word: British parents are always complaining that their children spend too much time glued to the telly and not enough time on other activitives like sports and reading. A survey recently carried out on people’s viewing habits (1) ........................ not disprove this. It shows that young people in Britain (2)....................... on average 23 hours a week in front of the television, (3) ......................... works out at over three hours every...
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Fill in each gap with ONE suitable word:

British parents are always complaining that their children spend too much time glued to the telly and not enough time on other activitives like sports and reading. A survey recently carried out on people’s viewing habits (1) ........................ not disprove this. It shows that young people in Britain (2)....................... on average 23 hours a week in front of the television, (3) ......................... works out at over three hours every day.

What is surprising, however, is the fact that the average adult watches (4) ........................... more: an incredible 28 hours a week. We seem to have become a nation of addicts. Just about (5) ............................. household in the country has a television and over half have two or more. (6) ............................. to the survey, people nowadays don’t just watch television sitting in (7) ............................ living-rooms, they watch it in the kitchen and in bed as (8) ....................... .

The Education Minister said a few weeks ago that Britain’s pupils (9)

...................... spend more time reading. Unfortunately, parents are not setting a good example: adults do (10) ............................ reading than young people. They would rather listen to the radio, go to the cinema or hire a video to watch on their television at home

1
28 tháng 11 2017

Fill in each gap with ONE suitable word:

British parents are always complaining that their children spend too much time glued to the telly and not enough time on other activitives like sports and reading. A survey recently carried out on people’s viewing habits (1) ............does............ not disprove this. It shows that young people in Britain (2).............spend.......... on average 23 hours a week in front of the television, (3) ..........which............... works out at over three hours every day.

What is surprising, however, is the fact that the average adult watches (4) .............even.............. more: an incredible 28 hours a week. We seem to have become a nation of addicts. Just about (5) ..............every............... household in the country has a television and over half have two or more. (6) ..............accrording............... to the survey, people nowadays don’t just watch television sitting in (7) ..................their.......... living-rooms, they watch it in the kitchen and in bed as (8) ...........well............ .

The Education Minister said a few weeks ago that Britain’s pupils (9)

...........should........... spend more time reading. Unfortunately, parents are not setting a good example: adults do (10) ...........less................. reading than young people. They would rather listen to the radio, go to the cinema or hire a video to watch on their television at home

II. Choose from sentences A-G the one which fits each gap 1-5. There is one extra sentence you do not need to use. (1,0 p) Every body has heard about the Internet, but do you know what an “internet” is? (0)___B____ In fact, intranets make use of the same software programs as the internet to connect computers and people. (1)__________. If your intranet is working properly, it can link together huge amounts of information which is stored in different places in the company. ____________. A...
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II. Choose from sentences A-G the one which fits each gap 1-5. There is one extra sentence you do not need to use. (1,0 p)

Every body has heard about the Internet, but do you know what an “internet” is? (0)___B____

In fact, intranets make use of the same software programs as the internet to connect computers and people. (1)__________.

If your intranet is working properly, it can link together huge amounts of information which is stored in different places in the company. ____________.

A company intranet can, of course, be used for unimportant information like office memos and canteen menus. (3)___________.

The intranet is a great idea, but the systemonly works if everyone on the intranet is willing to share their information with other people. (4))___________.

Another problem which often occurs is that top managers like to use the intranet to “communicate down” rather than to “communicate across”. (5)__________.

  1. Unfortunately, many departments don’t want to share specialist knowlegde with others.
  2. It is a computer network that is private to a company, university, etc, but it is connected to and uses the same software as the Internet.
  3. In this way, people can get the information they need, regardless of where it comes from.
  4. Most employers prefer to communicate by telephone or in writing.
  5. But an intranet should provide important information which people need to make decisions about new products, costing and so on.
  6. This means that you do not have to buy a lot of additional programs to set up an intranet service.
  7. That is, they use the intranet to give orders, not to exchange information between themselves and others working in the same organization.

1
24 tháng 2 2020

II. Choose from sentences A-G the one which fits each gap 1-5. There is one extra sentence you do not need to use. (1,0 p)

Every body has heard about the Internet, but do you know what an “internet” is? (0)___B____

In fact, intranets make use of the same software programs as the internet to connect computers and people. (1)_____F_____.

If your intranet is working properly, it can link together huge amounts of information which is stored in different places in the company. _____C_______.

A company intranet can, of course, be used for unimportant information like office memos and canteen menus. (3)______E_____.

The intranet is a great idea, but the systemonly works if everyone on the intranet is willing to share their information with other people. (4))______A_____.

Another problem which often occurs is that top managers like to use the intranet to “communicate down” rather than to “communicate across”. (5)_____G_____.

  1. Unfortunately, many departments don’t want to share specialist knowlegde with others.
  2. It is a computer network that is private to a company, university, etc, but it is connected to and uses the same software as the Internet.
  3. In this way, people can get the information they need, regardless of where it comes from.
  4. Most employers prefer to communicate by telephone or in writing.
  5. But an intranet should provide important information which people need to make decisions about new products, costing and so on.
  6. This means that you do not have to buy a lot of additional programs to set up an intranet service.
  7. That is, they use the intranet to give orders, not to exchange information between themselves and others working in the same organization.
Fill in each gap with one suitable word: cell phones have been popular in Japan since the early 1990s, but it was not(1)............1999 that their use really took off. The age of cell phones has emerged, but with it come problems. Cell phones are used on buses and trains, in restaurants, and in all(2)........... of life. They cause problems when they(3).......... during meeting, concerts, wedding, or event funerals. What's more, people speak loudly in pubic, and students read and text...
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Fill in each gap with one suitable word:

cell phones have been popular in Japan since the early 1990s, but it was not(1)............1999 that their use really took off. The age of cell phones has emerged, but with it come problems. Cell phones are used on buses and trains, in restaurants, and in all(2)........... of life. They cause problems when they(3).......... during meeting, concerts, wedding, or event funerals. What's more, people speak loudly in pubic, and students read and text messages during lessons. More seriously, when a cell phone is used near a person using a(4).......... to regulate his hearbeat, its radio waves may(5).......... with the functioning of the pacemaker, Now, something is being done to(6)........... these problems.In many places, new technology is being used to block phone calls.Airline(7).......... are requested to stop using cell phones while on board. Concerts halls ask their audience to switch their phone to the(8)......... mode. However, phone users fear that if they do not answer their phone, they will(9)............. valuable business opportunities. That's why many do not(10)........... off their phones even when they are asked to.

giúp mình với nha các bnaj tks trước@@

2
21 tháng 8 2018


Cell phones have been popular in Japan since the early 1990s, but it was not until 1999 that their use really took off. The age of cell phones has emerged, but with it come problems.
Cell phones are used on buses and trains, in restaurants, and in all areas of life. They causeproblems when they ring during meetings, concerts, wedding, or even funerals. What’s more, people speak loudly in public, and students read and text messages during lessons. More seriously, when a cell phone is used near a person using a pacemaker to regulate his hearbeat, its radio waves may interfere with the functioning of the pacemaker.
Now, something is being done to solve these problems. In many places, new technology is being used to block cell phone calls. Airline passengers are requested to stop using cell phones while on board. Concert halls ask their audience to switch their phones to the silent mode. However, phone users fear that if they do not answer their phones, they will lose valuable business opportunities. That’s why many do not turn off their phones even when they are asked to.

21 tháng 8 2018

Fill in each gap with one suitable word:

cell phones have been popular in Japan since the early 1990s, but it was not(1) until 1999 that their use really took off. The age of cell phones has emerged, but with it come problems. Cell phones are used on buses and trains, in restaurants, and in all(2) areas of life. They cause problems when they(3) ring during meeting, concerts, wedding, or event funerals. What's more, people speak loudly in pubic, and students read and text messages during lessons. More seriously, when a cell phone is used near a person using a(4) pacemarket to regulate his hearbeat, its radio waves may(5) interfere with the functioning of the pacemaker, Now, something is being done to(6) solve these problems.In many places, new technology is being used to block phone calls.Airline(7) passengers are requested to stop using cell phones while on board. Concerts halls ask their audience to switch their phone to the(8) silent mode. However, phone users fear that if they do not answer their phone, they will(9)lose valuable business opportunities. That's why many do not(10) turn off their phones even when they are asked to.

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters don’t “get”...
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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

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5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems