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Thomas Cook (1808 -1892) is widely considered to be the father of modern mass tourism. He organised the first package (1) tour____ in history. He arranged for the Midland Counties Railway to charge one shilling per person for a group of campaigners travelling (2) _from___ Leicester to a rally in Loughborough, eleven miles away. Cook was paid a share of the fares charged to the passengers, as the railway kets couldn't (3) _be___ issued at his own price. There (4) __had__ been railway excursions before, but
this one included entrance to an entertainment held on private grounds, rail kets, and food during the train (5) _journey__ . Cook immediately saw the potential of a convenient ‘off-the-peg’ holiday product in which everything was (6) _included__ in one cost. Afterwards he pioneered (7)__package______ holidays both in Britain and on the European continent (where Paris and the Alps were the most popuiar destinations). He founded the (8) _travel______ agency Thomas Cook & Son ( popularly nicknamed Cook's Tours), which became Thomas Cook AG eventually becoming Thomas Cook Group in 2007.
Cook immediately saw the potential of a convenient "off-the-peg" holiday product in which everything was ..included . in one cost.
There had been railway excursions before, but this one included entrance to an entertainment held on private grounds, rail tickets, and food during the train ..journey..
.. .
There had been railway excursions before, but this one included entrance to an entertainment held on private grounds, rail tickets, and food during the train journey
Cook was paid a share of the fares charged to the passengers, as the railway tickets couldn't ..be . issued at his own price.