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Recently fans of top soaps, dramas and reality shows in the USA have started to get angry about the number and frequency of the adverts in the middle of the programmes. Sometimes it seems that the adverts are more important than the programmes themselves. For example, American dramas aren’t as long as they
were in the past. Nowadays in the US, an “hour- long” drama lasts about 40 minutes, whereas in the 1980s the programmes lasted 48 minutes. The rest is adverts.
The ABC channel had slightly more adverts than other channels. But recently they’ve changed, which is even worse than before! Before, all their dramas had four sections. But now its producers separate each programmes into six sections. Usually the first section is approximately ten minutes long. Then they have the first break. When people have watched a programme for ten minutes, it’s much less probable that they will stop watching or change channels. But then, in the next 45 minutes, there are four more commercial breaks. Each break is about three and a half minutes long.
All of this makes it much more difficult for dramas’ writers to write good stories. Quiet scenes make no impact because there are more and more adverts which are longer and longer. “It’s OK for game shows or more exciting adventure series” says American TV producer David Kelly. “But for programmes that don’t depend on violence or melodramatic scenes, it’s more difficult to make a story with six sections. The only thing you can do is be more aggressive, either with the music or the visual impact, just to attract people’s attention after the adverts”.
Question 31: Which could be the best title of the passage?
A. Adverts turn TV viewers off.
B. Commercial breaks increase productivity.
C. TV commercials are no longer in favour.
D. Modern advertising is an advantage.
Question 32: The phrase “the programmes” in paragraph 1 refers to ________.
A. reality shows B. the ABC channels C. American dramas D. the adverts
Question 33: The word “probable” in paragraph 2 mostly means ______.
A. causing worry B. unable to believe
C. very difficult to deal with D. likely to happen
Question 34: According to the passage, previously all of the ABC channel’s dramas________.
A. lasted 40 minutes B. consisted of 4 parts
C. had six segments D. were divided into 5 separate parts
Question 35: Which of the following is TRUE about game shows as stated in the passage?
A. Quiet scenes in game shows are important factors in attracting people’s attention.
B. It is possible to make them as six-part programmes.
C. They rely neither on violence nor melodramatic scenes.
D. They attract TV viewers by adverts lasting for three minutes.
Question 31: Which could be the best title of the passage?
A. Adverts turn TV viewers off.
B. Commercial breaks increase productivity.
C. TV commercials are no longer in favour.
D. Modern advertising is an advantage.
Question 32: The phrase “the programmes” in paragraph 1 refers to ________.
A. reality shows B. the ABC channels C. American dramas D. the adverts
Question 33: The word “probable” in paragraph 2 mostly means ______.
A. causing worry B. unable to believe
C. very difficult to deal with D. likely to happen
Question 34: According to the passage, previously all of the ABC channel’s dramas________.
A. lasted 40 minutes B. consisted of 4 parts
C. had six segments D. were divided into 5 separate parts
Question 35: Which of the following is TRUE about game shows as stated in the passage?
A. Quiet scenes in game shows are important factors in attracting people’s attention.
B. It is possible to make them as six-part programmes.
C. They rely neither on violence nor melodramatic scenes.
D. They attract TV viewers by adverts lasting for three minutes
Recently fans of top soaps, dramas and reality shows in the USA have started to get angry about the number and frequency of the adverts in the middle of the programmes. Sometimes it seems that the adverts are more important than the programmes themselves. For example, American dramas aren’t as long as they
were in the past. Nowadays in the US, an “hour- long” drama lasts about 40 minutes, whereas in the 1980s the programmes lasted 48 minutes. The rest is adverts.
The ABC channel had slightly more adverts than other channels. But recently they’ve changed, which is even worse than before! Before, all their dramas had four sections. But now its producers separate each programmes into six sections. Usually the first section is approximately ten minutes long. Then they have the first break. When people have watched a programme for ten minutes, it’s much less probable that they will stop watching or change channels. But then, in the next 45 minutes, there are four more commercial breaks. Each break is about three and a half minutes long.
All of this makes it much more difficult for dramas’ writers to write good stories. Quiet scenes make no impact because there are more and more adverts which are longer and longer. “It’s OK for game shows or more exciting adventure series” says American TV producer David Kelly. “But for programmes that don’t depend on violence or melodramatic scenes, it’s more difficult to make a story with six sections. The only thing you can do is be more aggressive, either with the music or the visual impact, just to attract people’s attention after the adverts”.
Question 31: Which could be the best title of the passage?
A. Adverts turn TV viewers off.
B. Commercial breaks increase productivity.
C. TV commercials are no longer in favour.
D. Modern advertising is an advantage.
Question 32: The phrase “the programmes” in paragraph 1 refers to ________.
A. reality shows B. the ABC channels C. American dramas D. the adverts
Question 33: The word “probable” in paragraph 2 mostly means ______.
A. causing worry B. unable to believe
C. very difficult to deal with D. likely to happen
Question 34: According to the passage, previously all of the ABC channel’s dramas________.
A. lasted 40 minutes B. consisted of 4 parts
C. had six segments D. were divided into 5 separate parts
Question 35: Which of the following is TRUE about game shows as stated in the passage?
A. Quiet scenes in game shows are important factors in attracting people’s attention.
B. It is possible to make them as six-part programmes.
C. They rely neither on violence nor melodramatic scenes.
D. They attract TV viewers by adverts lasting for three minutes.