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2 tháng 3 2018

THE GENERATION GAP

people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) generally a problem when children enter their teenage years, and results in (COMPLAIN) complaints on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) addition, young people tend to be (RESPONSIBLE) irresponsible when spending because they don't appreciate the value of money. Adolsescents, on the other hand, complain that their parents don't understand them.

What has gone wrong? One (EXPLAIN) explanation lies in how society has changed in the past , children would (TYPICAL) typically continue the way of life of their parents. In today's world, parents are very (AMBITION) ambitious for their children because they want them to achieve more than they did. The problem is that children often (AGREE) disagree with their parent's plans. (TEENAGE) Teenagers also reach maturity at an (EARLY) earlier age than they used to and want their independence sooner. The resulting conflict is painful to both sides.

Part II. Give the correct form of words in brackets. (5 points)THE GENERATION GAPPeople talk about the generation gap as a kind of division between young people and their parents. It is something which is (1. GERERAL) _________ a problem when children enter their teenage years, and results in (2. COMPLAIN) ____________ on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (3. ADD)____________, young people tend to be (4....
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Part II. Give the correct form of words in brackets. (5 points)
THE GENERATION GAP
People talk about the generation gap as a kind of division between young people and their parents. It is something which is (1. GERERAL) _________ a problem when children enter their teenage years, and results in (2. COMPLAIN) ____________ on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (3. ADD)____________, young people tend to be 
(4. RESPONSIBLE) _______________ when spending because they don't appreciate the value of money. Adolescents, on the other hand, complain that their parents don't understand them.
What has gone wrong? One (5. EXPLAIN)_____________ lies on how society has changed in the past, children would (6. TYPICAL)____________ continue the way of life of their parents. In today's world, parents are very (7. AMBITION)____________ for their children because they want them to achieve more than they did. The problem is that the children often (8. AGREE)____________ with their parents's plans. (9. TEENAGE) ____________also reach maturity at an (10. EARLY)______________ age than they used to and want their independence sooner. The resulting conflict is painful to both sides.

 

2
9 tháng 9 2021

Part II. Give the correct form of words in brackets. (5 points)
THE GENERATION GAP
People talk about the generation gap as a kind of division between young people and their parents. It is something which is (1. GERERAL) ______ generally ___ a problem when children enter their teenage years, and results in (2. COMPLAIN) ___ complaints_________ on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (3. ADD)_____ addition_______, young people tend to be 

(4. RESPONSIBLE) __________ irresponsible _____ when spending because they don't appreciate the value of money. Adolescents, on the other hand, complain that their parents don't understand them.

What has gone wrong? One (5. EXPLAIN)_____ explanation ________ lies on how society has changed in the past, children would (6. TYPICAL)______ typically______ continue the way of life of their parents. In today's world, parents are very (7. AMBITION)___ ambitious_________ for their children because they want them to achieve more than they did. The problem is that the children often (8. AGREE)________ disagree ____ with their parents's plans. (9. TEENAGE) _____ Teenagers_______also reach maturity at an (10. EARLY)______ earlier ________ age than they used to and want their independence sooner. The resulting conflict is painful to both sides.

9 tháng 9 2021

1. generally

2. complaints

3. addition

4. irresponsible

5explaination

6.typically

7.  ambitious          

8. ko biết :v

9.. teenagers

10. earlier

sai thì ko biết đâu nhék... ;-;

Đọc đoạn văn và tìm xem câu nào đúng In Britain there is a holiday now which people call Mother's Day. In the old days many girls from working-class family in towns and cities and from farmers' families in the country worked in rich houses. Once a year, it was usually on Sunday in March, they could visit their mothers. They went home and brought presents for their mothers and for members of their families. People call that day Mothering Day or Mothering Sunday. Later workers at the...
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Đọc đoạn văn và tìm xem câu nào đúng
In Britain there is a holiday now which people call Mother's Day. In the old days many girls from working-class family in towns and cities and from farmers' families in the country worked in rich houses. Once a year, it was usually on Sunday in March, they could visit their mothers. They went home and brought presents for their mothers and for members of their families. People call that day Mothering Day or Mothering Sunday. Later workers at the factories and girls who worked in the houses of rich families received one free day a week and Mothering Day became Mother's Day. It is the last Sunday in March.
In 1914, President Woodrow Wilson and congress agreed that the second Sunday in May should be observed as Mother's Day in America. On that day,' children give their mothers flowers, presents and cards to show their love to their mothers. Today, millions of Americans celebrate Mother's Day in some way. More than 150 million Mother's Day greeting cards are bought every year. It is also one of the busiest days of the year for the flower industry. Americans millions of dollars to buy Mother's Day gifts. Clothes, perfume, jewelry and books or tickets to the theater are given to mothers. People who can not be with their mothers on that day usually send them presents and call them on the phone.
1. Mother's Day has its origins in American.
2. Mother's Day was originally a day when servants were given a holiday to visit their families.
3. Mother's Day is celebrated on the second Sunday in May all over the world
4. Many Americans give their mother flowers on Mother's Day.
5. Children who cannot visit their mothers on Mother's Day often call on them the next day.
6. Mother's Day is a national holiday

2
15 tháng 12 2018

Đọc đoạn văn và tìm xem câu nào đúng
In Britain there is a holiday now which people call Mother's Day. In the old days many girls from working-class family in towns and cities and from farmers' families in the country worked in rich houses. Once a year, it was usually on Sunday in March, they could visit their mothers. They went home and brought presents for their mothers and for members of their families. People call that day Mothering Day or Mothering Sunday. Later workers at the factories and girls who worked in the houses of rich families received one free day a week and Mothering Day became Mother's Day. It is the last Sunday in March.
In 1914, President Woodrow Wilson and congress agreed that the second Sunday in May should be observed as Mother's Day in America. On that day,' children give their mothers flowers, presents and cards to show their love to their mothers. Today, millions of Americans celebrate Mother's Day in some way. More than 150 million Mother's Day greeting cards are bought every year. It is also one of the busiest days of the year for the flower industry. Americans millions of dollars to buy Mother's Day gifts. Clothes, perfume, jewelry and books or tickets to the theater are given to mothers. People who can not be with their mothers on that day usually send them presents and call them on the phone.
1. Mother's Day has its origins in American. F
2. Mother's Day was originally a day when servants were given a holiday to visit their families. T
3. Mother's Day is celebrated on the second Sunday in May all over the world F
4. Many Americans give their mother flowers on Mother's Day. T
5. Children who cannot visit their mothers on Mother's Day often call on them the next day. F
6. Mother's Day is a national holiday T

#Yumi

15 tháng 12 2018

Đọc đoạn văn và tìm xem câu nào đúng
In Britain there is a holiday now which people call Mother's Day. In the old days many girls from working-class family in towns and cities and from farmers' families in the country worked in rich houses. Once a year, it was usually on Sunday in March, they could visit their mothers. They went home and brought presents for their mothers and for members of their families. People call that day Mothering Day or Mothering Sunday. Later workers at the factories and girls who worked in the houses of rich families received one free day a week and Mothering Day became Mother's Day. It is the last Sunday in March.
In 1914, President Woodrow Wilson and congress agreed that the second Sunday in May should be observed as Mother's Day in America. On that day,' children give their mothers flowers, presents and cards to show their love to their mothers. Today, millions of Americans celebrate Mother's Day in some way. More than 150 million Mother's Day greeting cards are bought every year. It is also one of the busiest days of the year for the flower industry. Americans millions of dollars to buy Mother's Day gifts. Clothes, perfume, jewelry and books or tickets to the theater are given to mothers. People who can not be with their mothers on that day usually send them presents and call them on the phone.
1. Mother's Day has its origins in American. T
2. Mother's Day was originally a day when servants were given a holiday to visit their families. T
3. Mother's Day is celebrated on the second Sunday in May all over the world F
4. Many Americans give their mother flowers on Mother's Day.T
5. Children who cannot visit their mothers on Mother's Day often call on them the next day. T
6. Mother's Day is a national holiday T

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters don’t...
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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

BÀI 2:

There was nothing unusual about Wellington Street, or so I thought as I was growing up. The cobbled street, one
of four identical streets next to each other, was calm, apart from the occasional sound of raised voices from the pub on the corner. Everybody said hello to each other, although rarely much more than that. It was the kind of street that in the past had covered the whole of the north-west of England, affordable housing for the workers, the kind of street that used to be the heart of a community. Now it was a relic, unchanged while the modern world went on around it.

The first time I got a sense that my childhood world was not going to remain the same forever was when a letter
arrived from the local council saying that a meeting was being held locally to discuss the development of the area. I
remember wondering why areas had to be developed and I asked my father. He said that people just liked changing
things for the sake of it but my mum interrupted him and explained that the houses needed modernizing. Even then I
could see this as another move in their ongoing argument about money and location. Mum, with her keen sense of
social position and always very aware of what the neighbours thought, wanted to move into a better house, which Dad took to mean a more expensive house.

The evening of the meeting came around and my dad and I went along. It had already started when we got there
and one of the councilors was trying to explain the plans, although the general reaction from the audience was far from positive. I don’t remember the details, but I remember some shouting, until finally one of our neighbours stood up and said that he wasn’t giving his permission for any of it. I remember the councilor saying then, ‘We don’t need permission. We’re telling you, not asking you.’

The mood when we got home was tense. Although she tried to hide it, I think Mum was secretly quite pleased.

Dad sat and frowned at the TV for a while, before Mum brought him a cup of tea. I was surprised when it was he who broke the silence after a minute or two and said, ‘There are one or two nice places up around Ladybride.’ Mum said nothing. She just sipped her tea and looked at me and smiled.

46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house

2
5 tháng 3 2018

46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house

5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

Supply the most suitable word for each blank. During the teenage years, many young people can at (1)………… be difficult to talk to. They often seem to dislike (2)………questioned. They may seem unwilling to talk about their work at school. This is a normal development at this (3)………….. . Though it can be very hard for parents to (4)………, it is part of becoming independent of teenagers trying to be adult while they are (5)………….growing up. Young people are usually unwilling to talk if they believe...
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Supply the most suitable word for each blank.

During the teenage years, many young people can at (1)………… be difficult to talk to. They often seem to dislike (2)………questioned. They may seem unwilling to talk about their work at school. This is a normal development at this (3)………….. . Though it can be very hard for parents to (4)………, it is part of becoming independent of teenagers trying to be adult while they are (5)………….growing up. Young people are usually unwilling to talk if they believe that questions are trying to check up on them.

Parents should do their (6)………to talk to their son and daughter (7)………school, work, and future plans but should not push them to talk if they do not (8)………to. Parents should also watch for danger signs. Some young people in trying to be (9)………may experience with sex, drugs, alcohol or smoking. Parents need to watch for any signs of unusual behavior which may be connected (10)………these and help if necessary.

1
28 tháng 8 2017

During the teenage years, many young people can at (1)……times…… be difficult to talk to. They often seem to dislike (2)…being……questioned. They may seem unwilling to talk about their work at school. This is a normal development at this (3)……age…….. . Though it can be very hard for parents to (4)……understand…, it is part of becoming independent of teenagers trying to be adult while they are (5)……still…….growing up. Young people are usually unwilling to talk if they believe that questions are trying to check up on them.

Parents should do their (6)…best……to talk to their son and daughter (7)…about……school, work, and future plans but should not push them to talk if they do not (8)…want……to. Parents should also watch for danger signs. Some young people in trying to be (9)…adults……may experience with sex, drugs, alcohol or smoking. Parents need to watch for any signs of unusual behavior which may be connected (10)…with……these and help if necessary.

Fill in each gap with ONE suitable word: British parents are always complaining that their children spend too much time glued to the telly and not enough time on other activitives like sports and reading. A survey recently carried out on people’s viewing habits (1) ........................ not disprove this. It shows that young people in Britain (2)....................... on average 23 hours a week in front of the television, (3) ......................... works out at over three hours every...
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Fill in each gap with ONE suitable word:

British parents are always complaining that their children spend too much time glued to the telly and not enough time on other activitives like sports and reading. A survey recently carried out on people’s viewing habits (1) ........................ not disprove this. It shows that young people in Britain (2)....................... on average 23 hours a week in front of the television, (3) ......................... works out at over three hours every day.

What is surprising, however, is the fact that the average adult watches (4) ........................... more: an incredible 28 hours a week. We seem to have become a nation of addicts. Just about (5) ............................. household in the country has a television and over half have two or more. (6) ............................. to the survey, people nowadays don’t just watch television sitting in (7) ............................ living-rooms, they watch it in the kitchen and in bed as (8) ....................... .

The Education Minister said a few weeks ago that Britain’s pupils (9)

...................... spend more time reading. Unfortunately, parents are not setting a good example: adults do (10) ............................ reading than young people. They would rather listen to the radio, go to the cinema or hire a video to watch on their television at home

1
28 tháng 11 2017

Fill in each gap with ONE suitable word:

British parents are always complaining that their children spend too much time glued to the telly and not enough time on other activitives like sports and reading. A survey recently carried out on people’s viewing habits (1) ............does............ not disprove this. It shows that young people in Britain (2).............spend.......... on average 23 hours a week in front of the television, (3) ..........which............... works out at over three hours every day.

What is surprising, however, is the fact that the average adult watches (4) .............even.............. more: an incredible 28 hours a week. We seem to have become a nation of addicts. Just about (5) ..............every............... household in the country has a television and over half have two or more. (6) ..............accrording............... to the survey, people nowadays don’t just watch television sitting in (7) ..................their.......... living-rooms, they watch it in the kitchen and in bed as (8) ...........well............ .

The Education Minister said a few weeks ago that Britain’s pupils (9)

...........should........... spend more time reading. Unfortunately, parents are not setting a good example: adults do (10) ...........less................. reading than young people. They would rather listen to the radio, go to the cinema or hire a video to watch on their television at home

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters don’t “get”...
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The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

1
5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

13 tháng 10 2020

Nowadays, parents are determined to get their children into the highest performing school in their area. Many of these schools are seeing scores of children competing for each place and setting ever more rigorous tests and .......... to select their preferred students. these students may be as young as 9 or 10 when they start this process. In London, the pressure on children to succeed and win a place at the "right" school has almost become out of control with experts predicting that this situation will only continue to worsen as the ............ for school places grow. Employing a(n) tutor or your child, which only a few years ago would have been seen as an unusual step, is now common for many parents

15 tháng 10 2020

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Part 4: For questionr 81-85, choose the most appropriate heading from the lisl (A- G) for each part of the paragraphs (81-85) of the article, There are two ertra headings which you do not need lo use. Write the correct letter (A-G) in the corresponding numbered boxes provided. Theftrst one (0) has been done as an example. LIST OF HEADINGS A. ADVANTAGES AND DISADVANTAGES B. A CALMING INFLUENCE C. DIFFERENT FROM THE REST D. FIELPING THE SLOWER STUDENTS E. CREATING THE RIGHT ENVIRONMENT F. A...
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Part 4: For questionr 81-85, choose the most appropriate heading
from
the lisl (A- G)
for
each part of the paragraphs (81-85) of the article, There are two ertra headings which
you do not need lo use. Write the correct letter (A-G) in the corresponding numbered
boxes provided. Theftrst one (0) has been done as an example.
LIST OF HEADINGS
A. ADVANTAGES AND DISADVANTAGES
B. A CALMING INFLUENCE
C. DIFFERENT FROM THE REST
D. FIELPING THE SLOWER STUDENTS
E. CREATING THE RIGHT ENVIRONMENT
F. A GROWING SUCCESS
G. LOOKING ON THE POSITIVE SIDE
H. NOT WHAT YOU WOULD E)(PECT
THE LITTLE SCHOOL OF CALM
0.H
From the outside the Maharishi School in Lancashire looks extremely normal. Walk inside
and you find rows of desks and children in uniform,
just as you would do in many other
schools. After a short while, however, you become aware of the wonderfully calm
atmosphere and the extraordinary lack of noise in the building. Talk to the teachers and you
learn that the school has no major discipline problems, there is no bullying and children are
rarely absent. So what is the secret?
81.
Transcendental meditation and breathing exercises are an important part of the timetable at
the Matrarishi School. Pupils are taught how to relax mentally by closing their eyes and
silently repeating over and over again a'mantra', or Word of Wisdom, at certain times of the
day. Meditation is seen by some as an effective way of relieving stress, which teenagers
experience in the form of exam nerves, bullying and family break-ups. Its supporters also
say that it helps to overcome hyperactivity, anxiety and aggression.
Your answerc:
71. 72. 73. 74. 75.
76. 77. 78. 79. 80.
Page 7 of 10
82.
The school was started in 1986 by a group of parents who were dissatisfied with the state
education system. The number of pupils at the school has increased since then from 14 to
100, with ages ranging from four to 16. Academic achievements are impressive and for the
past five years pupils at the school have obtained the highest average GCSE exam marks for
the whole of Lancashire. It's not surprising then, that more and more parents are sending
their children to be taught there.
83._
Many people in the local community, however, are sti[[ unaware of the school's existence.
Others view the school with suspicion and associate it with mystic cults or the hrppy
movement of the sixties. 'Local
people don't really understand what goes on here,' explains
one teacher. 'They
just
see us as a little strange and prefer to keep their distance.'
84._
If there is a child who is creating a problem, the school has a very thorough method of
dealing with it. A four-page form has to be filled out by the teacher, but the first three pages
of the form contain nothing but the child's good points. In this way the problem does not
become the main focus of attention; parents and teachers are encouraged to consider the
child's successes and achievements before they look at the last page.
85._
But what do the children who study there think of the school's approach?'Meditation really
helps me with my work, says 15-year-old Ruth. 'It makes me relared and I don't get nervous
during exams. It's a shame it's such a small school, though. I can't sfudy music because there
aren't enough pupils, and when we read plays by Shakespeare we all have to read three or
four parts each. But I love it here, and I know I'll miss the peace and quiet when I have to
leave.'

0
Bài 1. Read the passage, and choose the correct answer A, B, C or D for each question.If parents bring up a child with the sole aim of turning the child into a genius, they will cause a disaster. According to several scientists, this is one of the biggest mistakes which ambitious parents make. Generally, the child will be only too aware of what his parents expect, and will fail. Unrealistic parental expectations can cause great damage to children.However, if parents are not too unrealistic...
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Bài 1. Read the passage, and choose the correct answer A, B, C or D for each question.

If parents bring up a child with the sole aim of turning the child into a genius, they will cause a disaster. According to several scientists, this is one of the biggest mistakes which ambitious parents make. Generally, the child will be only too aware of what his parents expect, and will fail. Unrealistic parental expectations can cause great damage to children.

However, if parents are not too unrealistic about what they expect their children to do, but are ambitious in a sensible way, the child may succeed in doing very well - especially if the parents are very supportive of their child.

Michael is very lucky. He is crazy about music, and his parents help him a lot by taking him to concerts and arranging private piano and violin lessons for him. They even drive him 50 kilometers twice a week for violin lessons. Michael's mother knows very little about music, but his father plays the trumpet in a large orchestra. However, he never makes Michael enter music competitions if he is unwilling.

Winston, Michael's friend, however, is not so lucky. Both his parents are successful musicians, and they set too high a standard for Winston. They want their son to be as successful as they are and so they enter him for every piano competition held. They are very unhappy when he does not win. Winston is always afraid that he will disappoint his parents and now he always seems quiet and unhappy.

Question 1: One of the serious mistakes parents can make is to …………

A. push their child into trying too much   

B. help their child to become a genius   

C. make their child become a musician   

D. neglect their child's education

Question 2: Parents' ambition for their children is not wrong if they ………….

A. force their children into achieving success   

B. themselves have been very successful   

C. understand and help their children sensibly   

D. arrange private lessons for their children

Question 3: Michael is fortunate in that ………..

   A. his father is a musician   B. his parents are quite rich   

   C. his mother knows little about music   D. his parents help him in a sensible way

Question 4: Winston's parents push their son so much and he ………..

   A. has won a lot of piano competitions   

   B. cannot learn much music from them   

   

   C. has become a good musician   

   D. is afraid to disappoint them

Question 5: The two examples given in the passage illustratethe principle that ……….

   A. successful parents always have intelligent children   

   

   B. successful parents often have unsuccessful children   

   

   C. parents should let the child develop in the way he wants   

   

   D. parents should spend more money on the child's education

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1
13 tháng 12 2019

1. B
2. C
3. D
4. D
5. C