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THE PUBLIC GETS WHAT THE PUBLIC WANTSWhen it (0) __became__ quite (1) _____ for people to own a television in the USA in the 1950s, producers were forced to (2) _____ up with different kinds of programmes. One type that rapidly (3) _____ popularity was the ‘game show’, in which contestants had to answer questions. One (4) _____ programme, which was the subject of a film called Quiz Show, caused a scandal of nationwide proportions over forty years ago.Like all commercial television stations,...
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THE PUBLIC GETS WHAT THE PUBLIC WANTS

When it (0) __became__ quite (1) _____ for people to own a television in the USA in the 1950s, producers were forced to (2) _____ up with different kinds of programmes. One type that rapidly (3) _____ popularity was the ‘game show’, in which contestants had to answer questions. One (4) _____ programme, which was the subject of a film called Quiz Show, caused a scandal of nationwide proportions over forty years ago.

Like all commercial television stations, the one that (5) _____ this show was interested in the number and opinions of (6) _____ who watched the programme (7) _____ the sponsors were paying a great deal of money to get their (8) _____ advertised. This put pressure on the producers. They had to make sure people (9) _____ on watching so they carried out surveys about the contestants who (10) _____ on the show. When the public grew (11) _____ of the champion, there was a danger of people watching another television (12) _____ which, in turn, would put their jobs (13) _____ risk.

In order to keep everybody happy, they had to ‘fix’ the show. They did this by giving either the champion or the challenger the answers to the questions, (14) _____ the public’s preferences and wishes. The plan worked well for a while, but when it was (15) _____ , the popularity of game shows decreased.

 

1.     

A.

common

B.

ordinary

C.

frequent

D. regular

 

2.     

A.

find

B.

get

C.

think

D.

come

3.     

A.

won

B.

earned

C.

took

D.

gained

4.     

A.

example

B.

type

C.

such

D.

sort

5.     

A.

sent

B.

broadcast

C.

announced

D.

spread

6.     

A.

viewers

B.

listeners

C.

audience

D.

spectators

7.     

A.

To sum up

B.

In total

C.

After all

D.

In fact

8.     

A.

stock

B.

items

C.

products

D.

commodities

9.     

A.

carried

B.

insisted

C.

stayed,

D.

kept

10.  

A.

participated

B.

appeared

C.

contested

D.

opposed

11.  

A.

tired

B.

bored

C.

sick

D.

fed up

12.  

A.

canal

B.

side

C.

channel

D.

station

13.  

A.

in

B.

at

C.

to

D.

with

14.  

A.

owing to

B.

according to

C.

on account of

D.

as regards

15.  

A.

found

B.

realised

C.

discovered

D.

understood

 

0