Bài học cùng chủ đề
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Reading
Read the text about advertising and the media.
Advertising and the mass media
Having the power to deliver information to large audiences at the same time, the mass media have naturally become ideal tools for advertising. This huge industry has reached and dominated almost all types of the mass media. Advertisements are everywhere, from broadcast media (the radio, television and films), Internet media (email, websites and blogs), print media (newspapers, magazines, books and comics), outdoor media (billboards, signs and placards) to digital media, which include Internet and mobile devices.
Advertising is beneficial to the mass media too. Companies and businesses are willing to spend millions, even billions of dollars, to influence customers' attitudes towards their ideas, services and products. Their advanced advertising methods and techniques are successful in persuading customers of all ages and genders, and turning luxuries into necessities. Because of the easy access to all forms of the media, information can reach every corner of the world instantly and cost-effectively. In addition, all media channels receive huge sums of money from advertisers, which allows them to make better and more interesting programmes and services for a large number of people worldwide.
Read the text again and answer the questions.
1. Why have the mass media naturally become ideal tools for advertising?
2. What are some kinds of advertisements?
3. Why are companies and businesses willing to spend money on advertising?
Read the text again and answer the questions.
1. How do advertisers persuade customers?
2. What does the easy access to the media offer advertising?
3. How beneficial is advertising to the mass media?
Speaking
Choose one idea (or use your own ideas) and make a conversation about social networking in schools.
Social networking in schools
→ becoming increasingly important for teacher-student communication or for out-of-classroom discussions
→ offering opportunities: strengthening existing relationships, establishing new ones
→ exploring topics of interest: learning and exchanging knowledge
→ building strong school communities through class blogs, discussion forums, videos, etc.
Example:
Student A: How useful is social networking in schools? What benefits can it bring to teachers and students?
Student B: I think things like class blogs, discussion forums and videos are very useful. Sharing information such as class schedules or social plans helps to connect students with their classmates and teachers and even with parents or former students.
Student A: Yes, I agree. Social networking can provide the tools for e fficient communication and collaboration, leading to strong school communities.
Speaking
Listen to a talk about how to maintain cultural identity abroad. Decide whether the following statements are true (T), false (F), or not given (NG).
(Nhấp vào dòng để chọn đúng / sai)
| 1. Keeping in touch with your family and friends can help you to feel part of your native culture. |
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| 2. It is not necessary that your children talk to their cousins, aunts, and uncles. |
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| 3. The taste and smell of your favourite dishes from your home country can bring back good memories from your childhood or the past. |
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| 4. You should involve your kids and friends in shopping for traditional food, cooking and sharing recipes. |
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| 5. It is a good idea for you to celebrate your home country's holidays abroad too. |
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Writing
Write an essay of 180 - 250 words about maintaining cultural identity in the globalised world. Use the suggestions in the box or your own information and ideas.
INTRODUCTION
Explanation of the issue
- world – global village, cultural differences – less evident
- people watch same TV channels, films, listen to same music, eat same food, etc.
Thesis statement
- people should maintain their cultural identity
BODY
First reason
- essence of cultural identity – sense of belonging: defines an ethnic group/ community, connects people, reminds of history, strengthens solidarity; people unite against dangers; nurture love and respect for country, community and heritage
Second reason
- disappearance of cultural diversity: everyone speaks English, wears same clothes; cultural identity at risk of dying out; vital to preserve languages, festivals, traditional music, dance and food, etc. to make the world a fascinating place
CONCLUSION
Summary of the reasons
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